The Brand

THE JEWELS OF ARETI: FROM THE ETRUSCAN ERA TO THE PRESENT, THREE MILLENNIAS OF ARTISTIC SPLENDOR AND SAW-HOW

In the history of Tuscany, Ormia gold was the sign of non-authenticity, deriving from an ancient adhesive called orminiac used to gild wood, leather or fabric. This “false gold” was said to escape from the Ponte Vecchio in Florence and turn to brass if struck on a chest of drawers. Arezzo, however, has always been a true gold capital, dating back to Etruscan times. They were skilled goldsmiths, known for “granulation,” a technique that created intricate jewelry with small grains. Their masterpieces can be admired in various museums. During the Middle Ages the papacy increased the goldsmith’s art with commissions for religious objects and in the 16th century Arezzo jewels reached the Renaissance courts. In the 19th century, the Chapel of Our Lady of Confort revitalized the gold industry, leading to the district of contemporary 20th-century jewelry.

Turan Collection

Turan in Etruscan mythology was the goddess of love, fertility and vitality as well as the patroness of Vulci town. Her name means “the lady”, and she is identified in ancient Roman mythology with the goddess Venus.